抢滩南亚新兴市场,诺米强势亮相巴基斯坦IAPEX暨旗舰店盛启开业

抢滩南亚新兴市场,诺米强势亮相巴基斯坦IAPEX暨旗舰店盛启开业
2024年11月13日 17:53 家居新范式

11月1~3日,巴基斯坦国际建材展IAPEX盛势举行,NUOMI诺米携全屋7大定制五金系统新品重磅亮相,领潮家居五金设计趋势,向全球客商展示五金设计的中国原创魅力。

From Nov 1-3, NUOMI debuted its 7 new home hardware systems at the Pakistan International Building Materials Exhibition (IAPEX), showcasing Chinese innovation in hardware design.

巴基斯坦国际建筑建材展IAPEX,自 2005 年首届举办以来,每年汇集了建材领域最新的产品、技术与服务,是巴基斯坦规格最高的展会之一,观众包括建筑师、室内设计师、工程师、建材商、建筑承包商等。

Since 2005, IAPEX has gathered the latest products, technologies, and services in building materials annually, attracting architects, designers, engineers, suppliers, and contractors.

NUOMI诺米此次亮相IAPEX,更是成为国际品牌馆中唯一的中国五金品牌,以国际前沿的极简轻奢设计产品+场景化组合魅力,并斩获“产品创新设计奖”,征服了现场的观展者,吸引了众多咨询,成为现场的人气展位。

At IAPEX, NUOMI was the only Chinese hardware brand in the International Brand Pavilion. With its minimalist luxury designs and scene-based combinations, NUOMI won the "Product Innovation Design Award," captivating attendees and becoming a popular booth.

从产品出海到品牌出海,NUOMI诺米的品牌投入一直不留余力。延续一贯的艺术基调,NUOMI诺米国际化VI形象全面落地投放,基于品牌内涵延展的米型符号强势霸屏展馆,在出入口、核心位置的多个黄金品牌触点持续曝光,抢占品牌知名度传播高地。

From product export to brand globalization, NUOMI has invested heavily in branding. Its international VI, featuring a prominent rice-shaped logo, was displayed prominently throughout the exhibition.

展馆内NUOMI诺米展示了多种功能五金产品的实际应用场景,包括橱柜功能拉篮、衣柜收纳五金、精工水槽、基础五金、智能照明、高端门控、高定铝材等,五金品类配套丰富,涵盖从入门到中高端档位,并落地还原了轻奢同色的一体化搭配细节。

The booth showcased various functional hardware scenes, including kitchen cabinets, wardrobe organizers, precision sinks, basic hardware, smart lighting, high-end door controls, and custom aluminum, covering a wide range of categories and styles.

在全球化战略引领下,NUOMI诺米正与全球经销商伙伴紧密合作,共同推进国际化旗舰店的开设与升级,打造具有地标性的家居五金展陈空间。

Under the guidance of a global strategy, NUOMI is closely collaborating with worldwide distributors to open and upgrade international flagship stores, creating landmark home hardware exhibition spaces.

11月5日,NUOMI诺米巴基斯坦旗舰店同步盛大开业,庆典当日,知名地产商、建筑师、设计师、业界名人、行业媒体莅临现场,共同见证这一时刻。

On November 5th, NUOMI's flagship store in Pakistan opened with a grand ceremony, attended by renowned real estate developers, architects, designers, industry celebrities, and media, marking the occasion together.

位于巴基斯坦拉合尔市的NUOMI诺米旗舰店,完整呈现NUOMI诺米全套系五金产品。

Located in Lahore, Pakistan, the NUOMI flagship store showcases the complete range of NUOMI hardware products.

门店的设计延续了NUOMI诺米一贯的极简轻奢风格,展现了品牌国际化定位的设计路线。展厅内以多样化柜类设计配套为原点,场景化展现功能五金最大化利用收纳空间方案的可能性,为当代家庭提供更整洁有序的生活方式。

The store design continues NUOMI's minimalist luxury style, reflecting its international brand positioning. The showroom features diverse cabinet designs, demonstrating how functional hardware can maximize storage space, offering a cleaner and more organized lifestyle for modern families.

此次开业庆典,有幸邀请到了巴基斯坦著名设计师作为特邀嘉宾出席,分享了她对当地家居设计趋势的前瞻见解,并表达了对NUOMI诺米设计理念的高度赞同。同时,多家知名媒体对庆典进行了多维度报道,广泛播报NUOMI诺米的五金设计理念、产品特色以及服务体系。

At the opening ceremony, a renowned Pakistani designer was invited as a special guest to share her insights on local home design trends and express her strong approval of NUOMI's design philosophy. Meanwhile, several well-known media outlets provided comprehensive coverage, widely publicizing NUOMI's hardware design concepts, product features, and service system.

紧跟市场趋势,聚焦营销和渠道升级,以门店展厅焕新为抓手找到新突破口,NUOMI诺米为全球客户提供专业化、一体化场景五金展现的门店升级、开业服务方案。

NUOMI focuses on marketing and channel upgrades, offering professional and integrated solutions for store upgrades and openings, leveraging refreshed showrooms to create new growth opportunities.

通过门店形象的全面升级与广告投放,建立包括安装、售后、产品在内的本地化销售团队,NUOMI诺米助力全球经销商实现本地化运营,让成交如虎添翼,打造品牌记忆点与营销转化的双赢新格局。

By upgrading store images and advertising, NUOMI establishes localized sales teams, helping global dealers achieve local operations and enhancing sales performance, creating a win-win situation for brand recognition and marketing conversion.

未来,NUOMI诺米将持续立足于全球超70多个国家和地区的业务覆盖,以智造技术叠加“出海”机遇,推动品牌海外店深扎根,深耕全球市场、服务全球客户,迈向产品出海到品牌出海的新阶段!

Looking ahead, NUOMI will leverage smart manufacturing technology and global opportunities to deepen its presence in over 70 countries, serving global customers and advancing from product export to brand globalization.

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